Winning new business

October 6, 2010

Winning new business is very much down to understanding your market and gaining useful knowledge in order to attract new clients.

There are a few steps to be taken under consideration when trying to win new clients:

  • Research:

Market trends news in the sector

What competition is doing

Maximise the use of old database of contacts – update them

  • Use Referrals:

Maximize the use of previous clients’ positive referrals from satisfied customers

Identify unique selling points and communicate these extensively.

  • Network:

Attend networking events, trade shows, seminars and exhibitions where potential new business can be found.

Join trade associations and relevant business groups that can help.

  • Work in partnership:

Get in touch with other businesses offering services that are aimed at similar customers;  it can prove very cost effective to get to new customers.

  • Professional  image:

Approach new business in the right way, using presentation material, professional image.

  • Assess, improve your image:

Update your business details, website with the latest news. Showcase success stories and case studies and highlight your products and services. Engage customers and attract new ones through forums, web-based seminars (‘webinars’) or podcasts. Maximise use of social media to get in touch with relevant businesses in your market.

Tideway Communications believe the best creative results come from properly knowing our client’s business. We make it our mission to fully understand and reflect their objectives and their values. That’s how we get the very best results.

We offer a full range of creative communications services including:

  • bespoke multi-disciplinary communications programmes
  • corporate identity programmes
  • strategic media planning and media buying
  • media relations, public relations and social media campaigns
  • writing for print and online media to include full length articles and features,
    corporate literature, sales brochures and newsletters
  • copywriting and translation
  • sponsorship
  • TV, radio and press promotions
  • presentations and conference organisation
  • exhibitions
  • event management

Contact us

direct line : 020 8878 0787
e: email us
m: 07973 836 503
www.tidewaycommunications.com

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